The Best Advertising Strategies For Small Businesses

Small business owners often need focus with their advertising efforts.  Most are on a small budget and need to be strategic with their allocated resources and advertising strategy, yet often don’t know where or how to get started. Here are some tips on how you can get started in the right direction before you spend …

How To Attract Your Target Audience With Images

Studies show that people understand images faster than words and remember them longer.  Our brains prioritize visual information over any other kind, which makes images the fast-track to connection all marketers are looking for, but the images you put up onto social media still need to have a strategy behind them.  You don’t want to …

Why You Should Have A Social Media Presence

At this point in time, can you think of a brand that doesn’t have any social media presence?  Even most small mom and pop businesses typically have social media profiles.  Not having any social media presence is like owning a flip phone and using dial-up internet.  There are some small businesses who will ask if …

How To Increase Social Media Engagement

Social media can still be considered the Wild West for advertising, but don’t let that scare you away. A lot of business owners do see the value in social media and are using it, but they aren’t doing it right. They don’t necessarily know how to increase engagement in the most effective way and an …

How To Give A Proper Handshake

So maybe it’s your first interview with a new job; you’re anxious, you’re scared and your palms are sweaty. So what now?  Handshakes are one the best and most common ways to make a good first impression with your hiring manager or when meeting people for the first time.  It’s one of the first things …

The Ultimate Travel Guide For Business Travelers

So you’re traveling for business.  What does that mean for you? What benefits can you receive when traveling for business?  What is the proper way to act?  Here are a few favorite tips and tricks gathered from business travelers all over the United States:

What Marketers Can Learn From Pokemon Go

In case you’ve been living under a rock for the last 3 weeks, an app called Pokemon Go was released July 6th in the United States. Pokemon GO is built on Niantic’s Real World Gaming Platform and uses real locations to encourage players to search far and wide in the real world to discover Pokemon. …

Why You Should Be Using Snapchat

Snapchat is a photo sharing app that launched in September 2011. Images or video can be taken and then sent to another user, then disappearing forever after a set amount of time. (from 1 to 10 seconds) Snapchat over the years has evolved from just a social media app into a frankly underutilized marketing tool. …

Microsoft Acquired LinkedIn, So Now What?

You’ve probably heard by now that Microsoft bought LinkedIn for an astonishing 26.2 billion dollars. This is the largest acquisition Microsoft has ever made and it is a big gamble. I’ll tell you why: LinkedIn has 433 million users in over 200 countries but only 105 million monthly average users. LinkedIn will become a part …

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