THE BRIEF GIVEN TO US:
The National Council of Industrial Meteorologists (NCIM) approached us needing modernization of their brand image. An organization of mostly aging meteorologists, they had no proper brand image/logo or website and were needing assistance in recruiting the younger generation of meteorologists. The Mission and Purpose of NCIM is to provide members a neutral forum to exchange information, network, and promote professional opportunities for its members in the science of meteorology serving the greater good of society.
HOW WE TACKLED THE PROBLEM:
We worked with their senior leadership asking questions about the history of the organization as well as the current state of the organization. Our design team concepted branding ideas that represented the core of what meteorologists do for the public, but also one that represented the organization as a professional designation. The resulting logo establishes sophistication, and the curving waves represent always changing weather patterns as well as hot and cold cycles. Together we also worked diligently to create content that appealed to both older members and towards recruiting the newer generation and created a web platform for them to exchange information.