At this point in time, can you think of a brand that doesn’t have any social media presence? Even most small mom and pop businesses typically have social media profiles. Not having any social media presence is like owning a flip phone and using dial-up internet. There are some small businesses who will ask if he or she really needs social media marketing. The answer is yes— and here are some of the most important reasons why:
Loyalty: A report published by Texas Tech University found that brands with active social media profiles have more loyal customers. Your brand becomes more personal when you’re utilizing social media. Your fans and followers don’t view social media as advertising, they view it as engaging with them at a deeper level. Users are more likely to engage with a brand, share what it has to say and remember what the brand is posting compared with a traditional advertisement.
Using social media for business can boost your site’s SEO: Social media posts can be used to drive targeted traffic. You want to create a new page on your website and have the world see it, without begging for it and even paying for it. Well-placed social media posts can make all the difference. Who wouldn’t want to capitalize on that?
Your competition is using it, so that means you need to, too: More than 91% of brands are using more than one social media platform. You don’t want to fall behind the competition on this because it’s much harder and more expensive to try to catch up rather than get in on something great, early. Don’t let your competition beat you to the punch on getting potential customers to follow them first because then their loyalty will lie with the company that got there first. You want your competition to be playing catch up, not you.
Branding: With every profile being unique, businesses can give brands a personality on social networks. How they interact, the look and feel of the profile, all encompass the general characteristics of the brand. For many businesses your social profile may be more important than your website. If there’s a problem with your product or service, you want to know about it right away. With the feedback you get in the process of social media marketing, you’ll be the first to know when there are issues – and you can take steps to resolve them right away. Studies have shown that consumers appreciate companies that respond to customer complaints. This is a huge deal for small businesses more so than large corporations. You can engage with your consumers with social media and they can engage back, this helps build rapport with your consumers, which can help with branding and leads to you making a higher profit. Communication is important for any business but positive engagement with the customer base can really lead to improved reputation. Social media allows brands and users to interact freely and quickly.
As always, you can contact us with any more questions on social media you may have. SYN3RGY offers the best in social media management.